By establishing a management model involved in enterprise utility,consumers information,and dealers\' stimulation based on game theory and channel relationship management,it analyzes the influence of consumer information on enterprises\' stimulation and monitoring of dealer behavior and factors contributing to improvement of the efficiency of marketing channels.

The Economic Relationships among Consumer Information, Dealer Behavior and Enterprise in Channel Management;

This system is used as the center or pivot,which presents the special conflict and correlation among the juristic act,legal behavior,tort and the middle behavior,in which the theoretical and legislative problems are included and approached initially within the ideological frame required by the civil code system.

From the generalization of the commercial behavior types we can see that different behavior types are restricted by environment differently.

That commercial act is different from common civil law act,so it should be regulated by special legal norms.

With the forming and development of the socialist market economy system of China,the merchant commercial act has already become the target that is paid close attention to in our social life.