Starting with the present condition of our country s futures agents and the challenge laid ahead of them, this paper puts forward a innovation tactics of the development of the futures agent company as well as some operational means involved in system innovation, environment innovation, human resources management innovation and service innovation.

This article illustrates the concept of a sports brokerage industry;the current situation of sports marketing and the problems of the Sports brokers market.

By researching the documents,we study the essence of sports brokerage and draw the conclusion that the essence sports brokerage are commission,mediation and agency.

Based on some documents and logical analysis,the author carries on a comparative study on Sino-US sports industries,including sports consumption,sports body-building,professional athletic competition,sports goods,sports brokerage,etc.

By explaining the concepts concerning sports economy,and by analysing the reform of sports economy and sports brokerage,the authors propose that sports brokerage should become the essential way in our economic development.

Investigation and analysis of the current state of occupational training for sports brokers in China;

Current situation and measures for development of sports brokers in China;

Ideas on sports broker building sports industrial chain;

Occupational training system of sports agent in China;

Discussing of the Market Environment of Sports Agent;

That is,founding market of sports intangible assets;building sports intermediary organization and training sports agent;improving management of sports intangible assets.