However,the deficiency of tourist camp has become the key "bottle neck" restricting the development of self-driving tours in China.

The paper intends to analyse the developing background and present situation of tourist camps and investigate the developing market of camps for self-driving travel in Guangxi.

Considering the lacking of tourism destination marketing effect appraisement nowadays,this paper analyzes the aims of tourism destination marketing and establishes the index system of tourism destination marketing effect appraisement using the theories and methods of system science.

Tourism destination marketing is the hot area of the current marketing practice and theoretical study, and the Government s function in tourism destination marketing is the bone of contention to theoretical research in this field.

It s necessary for Zhenjiang to bring the tourism destination marketing in line with international practice under the condition of economic globalization.

Based on this, the paper elaborates the core strategy and fundamental countermeasures in terms of the development of tourist camps in Guangxi.

The tourist destinations E-marketing(TDEM) is a new means of marketing, which combines characteristics of TDEM and E-marketing(EM), regarding virtual network world as the market, the tourist website as visual interface, electronic commerce as the net trades platform .