1) market-driven-type marketing
驱动市场型营销
1.
This paper probes into the differences between the market-driving-type marketing and the market-driven-type marketing,analyzes on the innovative contents of the market-driven-type marketing,and points out the necessity of developing the market-driven-type marketing.
探讨了市场驱动型营销与驱动市场型营销的区别,分析了驱动市场型营销的创新内容,指出了发展驱动市场型营销的必要性。
2) market-driving-type marketing
市场驱动型营销
1.
This paper probes into the differences between the market-driving-type marketing and the market-driven-type marketing,analyzes on the innovative contents of the market-driven-type marketing,and points out the necessity of developing the market-driven-type marketing.
探讨了市场驱动型营销与驱动市场型营销的区别,分析了驱动市场型营销的创新内容,指出了发展驱动市场型营销的必要性。
3) marketing
[英]['mɑ:kɪtɪŋ] [美]['mɑrkɪtɪŋ]
市场营销
1.
Present status analysis and development suggestion on petrochemical enterprise's marketing;
石化企业市场营销的现状分析及发展建议
2.
Brief Discussion on the Marketing in CNSIC Dongxin Co.,Ltd and Its Countermeasures;
浅议中盐东兴公司市场营销所面临的形势及对策
3.
Marketing Strategy for Domestic Laminate Flooring Enterprise;
我国强化地板市场营销战略研究
4) Market marketing
市场营销
1.
Study on Chongqing JG Real Estate Company C Project Market Marketing Strategy;
重庆JG房地产开发公司C项目市场营销策略研究
2.
The market marketing concept which depond on consumption demand as its guidance has its superiority,in the meanuhile,it exists limitations.
以消费需求为导向的市场营销观念有其优越性 ,但也存在着忽视消费者切身利益、社会公众利益、人类社会可持续性发展的局限性。
5) Marketing market
营销市场
1.
Even group distribution of the even marketing market of Summer Olympic Games to be held in our country;
我国夏季奥运项目营销市场的项群分布
6) marketing management
市场营销
1.
Simple discussion on marketing management and service of building enterprises in 21th century;
浅议21世纪建筑企业市场营销与服务
2.
Maotai, depending on its brand advantages, has established nationwide marketing network, meanwhile it has developed "Year Liquor", besides, it has put a premium on training of marketing members and strengthened marketing management, accordingly, it has an effective distributors management system; Luzhou Laojiao always stands upon the product quality and has combined brand with cult.
中国十大文化名酒的市场营销策略各有所长。
3.
Based on systems engineering, modern engineering management and marketing management theory,such technical matter as system forecast, system analysis, making policy, appraising and plan drawing are introduced in detail for modern engineering tender, the whole process of tender are presented by associating with the engineering tender examples.
从系统工程理论出发,结合现代工程管理及市场营销观点,详细介绍了现代工程投标中系统预测、决策、评价、方案制定等技术问题。
补充资料：国际市场营销决策
国际市场营销决策
国际市场营销决策企业对进入国际市场的产品、价格、促销手段和销售渠道等问题作出的经营抉择。 国际市场营销管理重心在经营，经营的重心在于决策。营销决策按时间可分为长期决策和短期决策;按性质可分为战略决策、战术决策和业务决策;按数量可分为数量决策和非数量决策;按层次分为高层决策、中层决策、基层决策;按条件可分为确定性决策、风险性决策与不确定性决策:按程序可分为程序性决策和非程序性决策。不论进行何种类型的决策，都必须遵循以下原则:①信息性原则。决策首先必须建立在信息灵通、准确的基础上。②系统性原则。国际市场营销是由许多海外市场因素系统组成的总系统。决策时必须考虑到所涉及的整个系统及其有关分系统。③优选性原则。即决策从两个以上的不同方案、办法、途径中，经过分析对比，选择最佳方案。④行动性原则。即决策是为了指导国际市场营销，如果缺乏行动性.就无法实现目标。⑤反馈性原则。应用实践来检验决策，以保证决策的科学性。⑥集团性原则。科学的决策已非个人或少数人所能做出，必须依靠智囊团来充当决策的助手 营销决策程序一般分为五个步骤:①收集市场环境资料。在确定目标前，尽可能多地搜集海外市场环境资料和企业内部资料，即可控制因素和不可控制因素，认真分析研究企业面临的开拓机会和同行竞争.清楚地看到企业的优势和劣势。②确定经营决策的目标。营销目标是营销决策的出发点和归结』橄。确定目标既要找出确定目标的根据、需要和可能.又要明确目标及其约束条件，还要抓住国际市场营销中的主要目标，放弃某些矛盾的目标③制定各种备选方案。注意两个问题:一是拟定方案的原则、理论，要求具备两个条件，即整体详尽性和相反排斥性。二是拟定方案的过程包括大胆寻找和精心设计两个阶段工评估、选择方案③信息反馈、落实营销决策。在决策执行过程中，将每部分的实施结果与预期目标进行比较.发现差异.查明原因，采取凋整措施，保证全部决策目标的实现。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条