The authors think enterprises should establish quick marketing response system, namely, CSMM marketing system, in post-industrial era, which mainly includes four marketing tools: Customer Relationship Management, Supply Chain Management, Management Information System and Market Logistics respectively.

The construction of suppliers’ coordination system in Chinese retailers based on reverse marketing theory;

Starting from Reverse Marketing Theory and the present situation of suppliers relationship in Chinese manufacturers, it further analyzes the necessity and the basic conditions to implement reverse marketing.