It has been called the "disastrous" public relations crisis incident,which reflects many public relations crisis management(PRCM)issues of the enterprise.

The CEA "Returning without landing" event provides a very good research material for us to study the enterprise public relations crisis management system.

A Study of Countermeasures to Cope with Public Relations in Crisis;

The three means of communication, advertising,public relations and sales promotion can make integrated marketing communications come to an ideal effect of the communication.

Discussion on culture plan of public relations of enterprises;

Based on analyzing the concept,content and essential factors of town enterprise s crisis public relations,the paper points out that town enterprise should set up crisis public relations department and provide its staff member reasonably,then the paper considers that the activity of town enterprise crisis public relations mainly includes investigation,planning and implementation.

Both lobby and public relation involve building reputation, creating understanding and maintaining goodwill with the public.

PR Strategy Research of ZJS Brand;

The mechanism to deal with any type of PR in crisis can never be two-dimensional.