Since carrying out the policy of reform and opening to the world,the rural specialized fairs in Henan province have grown vigorously and made gratifying achievements.

This paper analyzes the present situation of Chinese rural economy,and expounds the development strategies of rural industry market from three aspects of farm product and pasture product industry,rural tourist industry and rural cultural industry.

Achieving and strengthening the low-cost and prompt strategic expansion of telecom enterprises in the rural market by virtual management;

Discussion on the extension of the rural market based on logistics chain under the e-commerce environment;

On the development of rural markets in the Southern and Northern Dynasties and their characteristics;

Switching on the rural market:stress the nonessential or the essential?;

At the same time, many people have been paying attention to the rural market which has great consumptive potential.

With the opening of retail market to foreign capital,the competition between China and foreign enterprise become more and more fierce,for better development,native retail enterprises turn their eyes on the countryside market.

To solve these problems, we seek the new retail patterns: to adjust the selling spots scientifically and to develop the countryside market; to strenghen the macroscopic adjustment to set up the modern enterpri.

Now that the town market is in difficulty to invigorate ,we prefer opening up the countryside market despite the trouble it faces.