Based on the theories of matter\|element, affair\|element and extension set, the extensibility of need, product, market, resource and enterprise are analyzed, the basic theories of extension marketing are put forward, including product extension law, extension market, extension resource and perfect enterprise etc.

In marketing scheme,as one new brand, GuSeGuXiang must focus on "difference" and "innovation" so as to win the market.

and from the angle of the modern marketing scheme science,it examined and analyzed the scheme principles and train of thought of such classic outdoor sports competitions as"Passing through the Fontanel","Chess Going around the Earth","the World Phoenexes"and so forth.

The center of the real estate marketing scheme is the customers and the base of the scheme is property and the key of the scheme is innovation.

In this paper,the source of originality during product market planning was discussed.

The principles of market planning serve as a base of theoretical research of marketing which goal principle is the essence,based on its core status and its critical influence.

Study on Marketing Planning of Sea Rhyme Gardens;

Marketing Planning for Chongqing Xuancheng of XTE Company;

The purpose of working out the marketing strategy of TV programmes is to take part in the market competition through designing di fferent strategies.