This paper introduces the present situation of the immediate merger and acquisition,and probes into the symptoms of immediate merger and acquisition in the international merger and acquisition from aspects of the trademark problem,the brand growth,the intension of cash flow and the talents crisis.

On the Choices of M&A Modes of China s Travel Agency;

Taking the growth stage of hotel industry and the management capacity into consideration, the most feasible M&A mode for the domestic hotel enterprises is horizontal M&A mode.

The article makes an analysis and evaluation of the theoretical conclusion about the M&A mode of tourism enterprises in the second part.