As one of the most effective ways for tourists to get to know the destination,tourism slogan plays an important role in the propaganda of destination image.

Based on the development of the tourism destination brand,tourism image and tourism slogan are discussed and some new points of view are brought forward as follows: Firstly,tourism image can be classified into mind image and marketing image.

Design and propagation of tourist image of Wuwei City;

Positioning and communicating of city tourism image——a case of Yan an City;

The SWOT analysis of tourism image and construction of TDIS model to Ankang city;

Study on the tourism image of henan and development of its tourism resources and products;

Study on Scheming and Spreading the Tour Image of Chaoyang;

Xining’s tour image is orientated on the basis of analysizing present situation of Xining`s tourism and using the experience and methods of other scholars for reference to tour image orientation .

By analyzing the local style of Harbin city, this paper sets the tour image For Harbin city and discusses problems of tour products, governmental development strategy and tourism development in the hope that will be of use for reference for the tourism development of Harbin city.

The positioning of tourism image has been the key in tourism competition since the regional tourism competition became a competition of tourism images.

In the construction of Guangzhou s tourism images, the new tourism images may be formed on1y through a11 around assessment of the history,Present situation and prospect of Guangzhou regiona1 deve1opment as a whole.