By using questionnaire,this paper investigates the current sports consumption of inhabitants in Haikou and the result shows that:at present,the main sports expense is on sportswear,shoes and hats;The main expense motive is for the healthy body,the entertainment leisure and the good habits;the main factors that affect sports consumption are the time and the funds.

A Study on the Tourism Consumption Culture of Shanghai Citizens ;

From a new angle of consumption culture,the paper takes Shanghai citizens as the object to explore the nature and cultural influence that exists in tourism consumption through the 3 aspects of tourism consumption object,tourism consumption concept and tourism consumption behavior mode.

This study adopts the questionnaire of self-evaluation on tourism gains designed by the author to investigate Shanghai citizens who are experienced in traveling.

This issue analyzed cognitive conditions for factors of successful standards of Beijing Olympic Games from parts of Shanghai residents by means of expert interview,questinonaire and mathematical statistics,etc.

The frequency indicates Shanghai residents tourist spatial perception to domestic tourist destinations.