Writing of news opinion should have the author s own ideas,and be rich in content and succinct in style.

Today with the mass media entering into the market,recepting constraint of market economic rules,directly facing the choice of acceptors,the problem of readability of news language should been paid more and more attention to adapting to the reading psychology of the public in the overflowing information age.

Unclear concepts are logic fallacies commonly found in news language,typically in the form of semantic incorporation,improper simplification and redundancy.

The sociality of news spread and the characteristic of all the people of the language itself decide the objectivity of the news language.

In journalistic writing,one shonld follow the special law of the journalistic language and give full play to one s initiative to make the language serve the news report well.

Based on the above theory,the essay expounds traditional culture s influence on news from the angleof the production of correspondence,essay news and journalistic language.

Aesthetic choice of journalistic language in journalism refers to the choice of language based on aesthetic intention to convey the entity and the construction of journalistic language system by means of aesthetic frame.