An Empirical Analysis on Capital Structure and Operating Performance of Chinese Listed Companies in Household Appliance Industry;

Under the principle of "4R", the construction of the green supply chain in household appliance industry and different method of recovery.

The household appliance industry is a contest-intensely, comparatively maturer industry.

The paper discusses the current situation of reverse logistics in China home appliance industry,analyzes the factors that should be considered while building reverse logistics network,establishes a model of reverse logistics network in home appliance industry and solves it with the mixed integer linear programming.

Study on the Influence of Service Outsourcing on the Competitive Structure in Household Appliances Industry in China;

The companies in household appliances industry are severely competing for controlling the channels of distribution in order to gain marketing channels for the rule-making right.

From the perspective of scientific and technological innovation,the paper use DEA method in the research of the efficiency of household appliances Industry of our country,and try to find out the existing problem in the aspect of independent innovation,re-innovation base on introduction and assimilation and put forword corresponding solution for the problems.

Research on Effects of Market Entry on Market Performance and Market Structure in Domestic Household Appliances Industry;

Then combining with the characteristics of the household appliances, the actuality of household appliances recall and reverse of S Household Appliances Company was analyzed and the problems were discussed.

Analysis and Strategy Studies on Green Trade Barrier of Home Electrical Appliance Industry of Our Country;

When the brand name, product technique, price and the service trend to homogenize, the marketing of company in home electrical appliance industry is pushed to transfer from extensive style to intensive style, especially to gain superiority through channel management.