1) Localization Strategies
本土化策略
1.
Study on Localization Strategies in International Entrepreneurship of Foreign Automobile Enterprises;
国外汽车企业国际创业本土化策略研究
2.
Taking Unlived as a case, article introduce how Unlived focus on exterior and interior condition and how to keep and develop its three competition advantage--flexible localization strategies, information management concept and sustainable innovation.
简析了持续竞争优势对跨国企业的推动作用,并以联合利华公司为例,通过对一系列实例分析联合利华是如何从外部环境和内部构建双方面着手,保持并发展其三大竞争优势——灵活本土化策略,信息管理理念和持续创新。
2) localization strategy
本土化策略
1.
By means of literature review and questionnaires,the author has collected and studied a large number of latest data about some foreign well-known sports brands in their implementation of localization strategy in China.
运用文献资料和问卷调查等方法,收集大量有关国外知名体育品牌公司在华本土化策略实施方面的最新数据,对国外知名体育品牌公司在中国实施本土化策略进行调查研究,从而阐述国外知名体育品牌公司在华的发展阶段规律,同时对国外知名体育品牌在华实施生产本土化、产品和服务本土化、渠道本土化以及企业文化本土化等方面进行分析,得出结论并提出相应的建议。
3) localization strategy effect
本土化策略效应
1.
By the alliance, the original pre-eminent brand of every branches can show the brand monopoly effect, the demonstration effect, and the inspiration effect of pre-eminent brands to inferior brands, and the localization strategy effect by the multinational companies.
它可以使联盟各方原有的强势品牌,借助联盟趋向行业品牌垄断效应、联盟中强势品牌对弱势品牌的示范效应、联盟中强势品牌对弱势品牌的激发效应和联盟中跨国公司实施的品牌本土化策略效应。
4) marketing localization tactics
营销本土化策略
5) localized marketing strategy
本地化策略
1.
Cross-cultural marketing enterprises that carr y out localized marketing strategy can survive and develop better under various cultural environment.
实施本地化策略可以更好地保证跨文化营销企业在不同文化环境下的生存和发展。
6) localization strategy
本土化战略
1.
The Research on Localization Strategy of Multinational Corporation in China;
跨国公司在华本土化战略研究
2.
Localization Strategy of Multinational Corporations in China;
跨国公司在中国的本土化战略
3.
A Study of Localization Strategy of Motorola in China;
摩托罗拉在中国的本土化战略研究
补充资料：差异化策略（Differentiation）
差异化策略（Differentiation）：包括产品品质、产品创新、产品特性、配销通路等差异化，建立公司独特性。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条