Therefore, if enterprises want to survive the competition and then lead the market, amployingthe strategy of marketing warm-heartedly is a necessary choice.

Objective To determine the strategies of emotional marketing in the medicinal field.

The application of emotional marketing in clothing industry is still vacant.

Along with the development of market economy and the severity of competition of the products,the emotional marketing becomes more and more important.

Based upon the literature review,this paper applies the psychological contract theory to marketing context,and defines the specific connotation of psychological contract.

Although the theory of psychological contract originated from organizational behavioral research, there also exist psychological contracts in enterprise-customer marketing context.

Research on the Model of Emotion Marketing under Experience Economy Terms;

Making use of emotion marketing can not only enrich connotation of the product, accelerate becoming famous of the product but also strengthen combat effectiveness in competition.

The article discussed the connotation of emotion marketing,elaborated the relations of the emotion marketing and the brand and pointed out the way to promote the brand competitive power by emotion marketing.

By introducing the satisfaction service practiced by YIJA through affectionate marketing, this thesis proposes some methods of realizing satisfaction through service.