The article discusses the significance of building up a library brand , and a library brand is based on the culture , the author also puts forward how to create a library brand .

This paper elaborates the value of the construction of public library brand,analyzes the communication methods and specific means of library brand,and emphasizes librarians must pay attention to the management concept and value of library brand.

For realizing the specialization of information service and establishing the famous brand of the library, we must change the traditional personnel management mode, reinforce the management of human resources, and acquire the idea that the librarians are the first library resources.

To find one s own market location,distinguish oneself with one s features,extend one s former brand and pay more attention to propaganda and protection of the brand are effective measures to construct and maintain the brand of books.