Connecting with the work practice, this paper analyzes on various changes in current periodical designing and binding, probes into the influences of these changes on the service for readers and periodical management, and expounds the necessity of the normalizing the periodical designing and binding.

The efficient communication and cooperation between the executive editor and art editor could influence the graphic design and effect of books,even the marketing of books.

The artistic editors of sci-tech periodicals should possess not only good political quality,stronger sence of participation and certain sence of operation,but also the ability of applying modern science and technology into graphic design of periodicals.

The paper expounds the basic approach and features of graphic design of technical periodicals,with analysis of the design of inside and outside covers,contents page,format,binding and material selection.

Market impression that cannot be ignored-Interaction between binding and layout design and the market of sci-tech periodicals;

The binding and layout design of the periodicals is an important curriculum in relevant college teaching,and it is highly related to the market alternation.

Howerer the duplication of designs , the unilateral pursuit of formal beauty and the catering to people s vulgar tastes all lead to the dislocation of binding designs .

Because of its published conti-nuity,standardization and periodical nature and its diversified published content,periodicals have demonstrated a diversified,stable and abundant binding design form.

In the same time, I raise the important situation and to analyze the value in the binding design in fashion magazine field.