In order to integrate the resources of TV, we should integrate program resources, set up famous program and promote the renewal of the resources.

To strengthen the competitive power of TV,thus achieving the best communication effect,it is necessary to establish scientific program quality criteria and standard system of production line,thus guaranteeing the quality and level of publicizing operations.

From the angle of “the Spring-Festival Gala”, this paper analyzes the strategies to plan programs for evening parties and discusses some new problems worthy of discussion in the background of cultural industry.

A Study on Localized Communication of Chinese Television Program;

It took the Taihu County of Anhui Province as the example to talk about the characteristics and shortages of existing health education program on television,then proposed that the vital role of television program should be strengthen in the countryside health education,and put forward the corresponding proposal and measure.

With the competition in the Chinese television market increasingly intensified,the attention from the industry,academia,as well as government regulators has been focused on the problem as to how to establish an objective and just evaluation system for television programs.

The problems of program scheduling scheme in the system are discussed from the load balance and the popular degree of video object;and the method of the scheme s implementation is given.

Optimized program scheduling could dramatically improve the video server s performance.