To promote the reform of military media,it is necessary to orientate its system innovation in the aspect of strategy and function with practice,so as to infuse impetus and energy into the reform of military news media.

On Public Credibility of News Media and Its Construction;

Historical choice and practice of news media major in the senior vocational colleges: the illustration of the news education at Xi’an Eurasia University;

Looks at Our Country News Media Dissemination of Entertainment from TV Competition Program;

On Heteronomy and Self-discipline of Guangdong Media Profession Morality in Market Economy;

On the Media s Social Solicitude and Political Consciousness Civilization Construction;

Intellectuals from The Eastern Miscellany pointed out that media in China are of the many drawbacks,namely,low volume of circulation,few types,sterile contents,weak competitive power,and low moral state of journalists.

New socialist countryside construction calls to renew functional location of news medium.

Under this new historical situation, news medium should serve the work of the party and the people, disffuse news information, and have supervision by public opinion, to bear the historical responsibility of the society for "harmonious cobuilding".

Non-profit organizations in western countries have reached a mature state of development,but in our country in various fields,especially the news media industry,NPO is also still in its infancy.