1) Sexual Appealing through Face
面孔性诉求
2) man's individual requirement
个性诉求
3) Poetic Claim
诗性诉求
1.
The Post Tool Age and the Poetic Claim of the Media——on literary genes and aesthetic factors of the media;
“后工具时代”与媒介的诗性诉求——兼论媒介的文学基因与审美质素
4) Rational demand
理性诉求
1.
Advertising has various ways of expression, which can be categorized into two groups: one is emotional demand and the other is rational demand.
广告有多种诉求方式,但归根结底有两大类,一是感性诉求,另一是理性诉求。
5) emotional appeals
感性诉求
1.
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
感性诉求广告是当代广告发展趋势中的一种重要表现形式,对促进经济发展、增强广告意识和美化社会生活有着举足轻重的作用。
补充资料：广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务，而是鼓励和树立一种新的消费观念，或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务，通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条