1) Sexual Appealing through Face
![点击朗读](/dictall/images/read.gif)
面孔性诉求
2) man's individual requirement
![点击朗读](/dictall/images/read.gif)
个性诉求
3) Poetic Claim
![点击朗读](/dictall/images/read.gif)
诗性诉求
1.
The Post Tool Age and the Poetic Claim of the Media——on literary genes and aesthetic factors of the media;
“后工具时代”与媒介的诗性诉求——兼论媒介的文学基因与审美质素
4) Rational demand
![点击朗读](/dictall/images/read.gif)
理性诉求
1.
Advertising has various ways of expression, which can be categorized into two groups: one is emotional demand and the other is rational demand.
广告有多种诉求方式,但归根结底有两大类,一是感性诉求,另一是理性诉求。
5) emotional appeals
![点击朗读](/dictall/images/read.gif)
感性诉求
1.
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
感性诉求广告是当代广告发展趋势中的一种重要表现形式,对促进经济发展、增强广告意识和美化社会生活有着举足轻重的作用。
补充资料:广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务,而是鼓励和树立一种新的消费观念,或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务,通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条