Enhancing the CPC s governance capability is of great guidance in deepening the reform of the newspapers of the CPC,in which we should emphatically promote the CPC s governance capability and make innovations in the contents,forms and means of its newspapers,so as to improve its qualities and do a good job in enhancing its guidance in the media and its market competitiveness.

This paper synthetically discusses the journal innovation measure and the effect after college combination since recent years.

Valid Circulation:A “Sparrow” in Development of Press Reform in China;