By surveying the status of the native online shop management,the paper analyzes the psychological effect of operating such management in three aspects:specialities,exterial designing and interior environment.

Then,it continues to break down online shop project and makes proposal on teaching procedures accordingly.

The Application of Data Mining in Network Bookstore;

This article analyzes the characteristics of consumers behavior in network bookstore and the factors that affect the consumers behavior.

This paper has reviewed the functions of network bookstores.

Taking Amazon as an example, this paper has analyzed the customer services offered by the online bookstores and service standards of purchasing decision-making model in each phase, so as to help the domestic online bookstores to formu- late a better customer service strategy.

Some analyses of CRM on bookstores online such as Amazon,BolChina and Dangdang Bookstore online,which laid emphasis on marketing management,sales management,services and technology supports,are processed in this article.

Firstly the EJB technology and MVC develop pattern was elaborated, then the Bookstore Online based on EJB and MVC was analyzed and designed in the whole, which was divided into entity EJB and conversation EJB to design and realization.

Then it conceives an application system of B-to-C E-Commerce: "bookstore online",according to the request of software engineering,the article discusses the requirement analysis,overall design,detail design,encoding and testing of the system.

In this paper the rising net bookstore has been investigated and compared,the author analyze its situation of construction from six aspects which is operational situation of retrieval system,organizational situation of bibliography information,etc.

With the rapid increasing of electronic trade and the appearance of net bookstores, it provides a new way for the library stock.