Second, main respects were analyzed about the value potentiality of the new architecture.

Intelligence capital has being core production factors of enterprise in knowledge economy society,digging the value creating potential of intelligence capital also its management emphasis certainly to create enterprise value.

Intelligence capitals have both value creating potential and value extracting capability in creating enterprise value.

From the potential value of mineral resources and its realization, this paper discusses the distribution pattern of resource proceeds among the mining－ rights, proprietary rights, and questions related to evaluation of mining－ rights.

It is thought that a novel situation of production and breeding in rice would be initiated if the potential value of polyploid rice is excavated.

The finding of Customer value especially the customer potential value plays the role in acquiring new customers and keeping old customers.

Being its natural coding, technology existing in the course of design and invention forms its inner values; being its social coding, technology growing in the course of development and production forms its potential values; being its social expression, technology realized in the course of application and popularization shapes its practical value.

“Making the past serve the present” should not only lay emphasis on its realistic functions, but also on its potential value.

The theory of value transformation mainly deals with the transformation between potential value and obvious value.

The transformation from potential value to obvious value is an important content of value transformation theory.