It is considered that the way of media determines the way of writing self-construction,and the development of media makes the writing subject create the image again and again along.

This paper attempts to draw attention to a question: Does the middle school students’usage mode to TV have an influence on their emotional activation? What’s like the influence? And then it reviews the theories or researches about emotional activation, the media effects involved emotion, and the usage mode to media.

The author is inspired that the media is the most effective and active way to preserve dialect,which means the key point of dialectal preservation is to preserve the dialectal media.

Focusing on the mediated incidents over the May 12th Wenchuan Earthquake, this paper, from the different perspectives of the incidents, disasters, media s people, and the victims, analyzes the media ritual with high participancy, integration and appealing force.

From the angle of journalism, such a folkloristic phenomenon is a kind of media as a sacrifical rite which reveals special cultural information and it is a media ritual.

Choosing theories of semiotics, consumption culture and media ritual as reference frame, this dissertation strongly emphasizes on the media ritual, which combined by concept media and ritual of anthropology.