How to enlarge reader group of sci-tech periodicals;

Developing the author group and the reader group are beneficial to smoothly soliciting contributions in process of journal edition,to social supervision of journal.

This article is based on the characteristics of age of readers served by library, and the readers are divided into three parts,namely the reader groups of children, adults and olds.

The author proves that we should make thousands and thousands of graduates as our own group of authors and readers and raises several questions that we are facing.

The critics have long been using Nida s to judge drama translation,stressing a lot on the readers reaction,and neglecting to a great extent the effect of translators intension.

Taking Problems of Translation: Onegin in English by Vladimir Nabokov, a Russian-American author and translator, as the basis, collects the translation ideas of Nabokov, and suggests that various factors should be taken into consideration, such as the aim of translation and readers, when deciding on translation methods.

In order to develop as soon as possible,stand firm and create a successful path,journal-kind periodicals must orient correctly and obtain certain author and reader groups in the current intensive competition.

According to the features of the reader groups of university library, this paper puts forward some suggestions about establishing and managing the readers database from the aspects of theory and practice.

Journals should open up the value space of themselves,close the rift in them and college students--the readers group with potentialities,and go into the students by entirely new images and full zeal.

This paper analyses the trend of the readers group by means of the time series analysis and regression analysis,as well as discusses the causes of the changes.

2) Studying the reading psychology of reader groups will contribute to a better understanding the needs of readers to enhance the quality of profession.