Pricing strategy of two-sided markets under vertical integration structure;

The Behavioral Strategies of Platform in the Perspective of Two-sided Markets;

Research on price strategy of firms in two-sided markets

Pricing strategy of monopoly platform based on users intrinsic characteristics of risk in two-sided market;

The Dominant Firm Equilibrium in an Asymmetrical Two-sided Market;

This paper develops a model of two-sided market with negative externality,to study the duopoly competition between two media firms that are both advertising-financed and consumer-financed,which provides us with an insight of describing functional mechanism,effect of differentiated strategies and equilibrium market structure.

The positive feedback provided by either side of the platform and the fact that the platform must succeed in either side make it difficult for the entry of the bilateral market.

Therefore the regulation theory,based on the single market,can not explain the behaviors of platform firms,nor the monopoly and competition problems among the bilateral market platform firms.

Sports game industry is in essence a bilateral market with multi-homing,consisted of sponsorships,competitions and spectators.

Therefore,making appropriate trading strategy and allocating energy between spot and bilateral contract markets can help Gencos to achieve their trading objective of maximizing profits and minimizing risks to a large extent.