Starting from the problems existing in the teaching of marketing and planning of real estate market in some universities at present, and connecting with the teaching and practical experiences, this paper advances some effective measures for reforming the teaching modes of marketing and planning of real estate market.

Our school makes some beneficial research in the course of marketing and planning major.

This paper briefly introduces the meanings and features of sales promotion (SP), expounds the functions of SP on the operation of Commercial enterprises under the market economy condition, and describes in detail the SP plans and SP strategies of the commercial enterprises.