Through comprehensive analysis of the mechanism how the ecological factors influence the agricultural machinery brand breeding, based on the characteristics of Chinese agricultural machinery market, we provided some suggestions to enterprisers for their brand breeding.

Integrate Quality Resources Develop Brand Agriculture;

Industrial organization optimization and modularity design for the brand agriculture

Analysis of the fuzzy comprehensive evaluation method for the agricultural brand value;

"Common interest community", "carving out with contract"and "providing comprehensive services" models were adopted by the scientific special agents to establish agricultural brands in Nanping City and gained great social-economic benefits.

The Application of Origin Area Indication in the Agricultural Product Brand Expansion;

The agricultural product brand is to be put into use on the agricultural product, in order to differentiate one kind of mark of the commodity being unlike commodity producers or the operator.

The agricultural product brand is a comprehensive symbol of agricultural development in a country or a region,and the development of agricultural product brand also provides new growth point for rural economy.

For this purpose, have recollected 4 stages of 1984-2005 agricultural machinery plate certificates form evolution, having set forth the characteristic of starting the most new-style agricultural machinery plate certificate and the old type agricultural machinery in history plate starting using in 2005, analyzed "2005 dyadic " plate certificates importance lawful rights and inter.