Chinese agricultural logistics enterpriese take on the looks of high transaction cost and excessive competition,which means an institution unbalance of agricultural logistics enterprise.

Analyzing the current situation and significance of developing agricultural logistics enterprise s brand,the paper puts forward some measures including how to build up brand sense,brand orientation,brand symbol,brand promotion and brand protection for agricultural logistics enterprise to develop their own brand.

Through drawing lessons from relevant achievements of western credit theory of agricultural products circulation firm expansion in China,and research results two basic model of expansion and utilization have been vertical expansion,transverse expansion,Then the author makes empirical study on the expansion behavior problem of Chinese agricultural products circulation.

Developing agricultural products logistics industry is one of the means to promote agricultural products competitiveness of a country,and a lot of countries in the world pay much attention to the development of agricultural products logistics industry,thus it is significant to develop modern agricultural products logistics industry of our country.

Based on the case study of Shouguang agricultural logistics center,this paper discusses the construction of foundation facilities,logistics transactions and logistics operations of the center.

As for Heilongjiang Province,a major agricultural province,a base of national marketable grain and center of northeast Asia area,it is realistic significant to develop model agricultural logistics.

How to develop agricultural logistics which has Anhui province s own characteristics is becoming a new project of Anhui province s logistics development.