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1)  Cultural image of product
产品文化形象
2)  Cultural brand image
文化品牌形象
3)  product identity
产品形象
1.
The Research of Product Identity-building Influenced by Brand Strategy;
品牌战略影响下的产品形象塑造研究
2.
Research on Product Identity of Digital Family;
基于数字家庭的产品形象研究
3.
This paper introduces the principles and methods about the design of the product identity during the design and development process of the corporation product identity and analyzes the developing level of machine tool product design both at home and abroad.
介绍了企业产品形象设计开发过程中对产品形象进行设计的原则和方法,分析了国内外机床产品形象设计的发展问题,针对国内机床产品的特征及要求,寻找出属于自我特色的设计方法,并对机床产品形象展开设计及应用,以起到行业内推广运用。
4)  product image
产品形象
1.
The design of product image based on brand strategy;
基于品牌战略的产品形象识别设计
2.
The Demonstration Study of Product Image of Mobile Phone Directed by Female Self-concept;
女性自我概念导向手机产品形象实证研究
3.
The embodiment of UI design in shaping product image was discussed.
分析了产品设计中存在的界面问题,重点论述了UI设计在塑造产品形象中的体现,提出UI设计应遵循的差异性与统一性2条指导原则。
5)  Cultural image
文化形象
1.
Chinese and Japan s Culture Differences From Cultural Image of Animal Words——About "tortoise" and "cattle";
从动物词汇文化形象看中日文化差异——关于“龟”和“牛”
2.
To establish a brand’s cultural image with high popularity and reputation, the enterprise should have the aid of public relationship creative design.
企业要构建一个知名度、美誉度双高的品牌文化形象,需要在产品设计、包装设计、商标设计、广告宣传及产品服务等各个环节中借助公关创意设计把丰富的精神内涵和文化底蕴融入其中,让消费者更好地感知品牌与接受品牌。
3.
So the image of Frontier Town has the triple internal meanings : the overall a nd harmonious ecological image, the cultural image what has universal worth, and the Chinese image what is complemente.
其形象具有三重意蕴 :整体和谐的生态形象 ,普适价值的文化形象 ,三色互补的中国形象。
6)  Culture Image
文化形象
1.
On the Characteristic of Service and It call for Culture Image;
论服务的特征及其对文化形象的要求
2.
In order to realize the mission,propagating job should attach importance to showing human requirement,molding culture image,enriching culture meaning,accumulating harmonious spirits,and creating carefully culture basis for constructing harmonious campus and improving education quality.
要实现这一任务,宣传思想工作应着力体现人文诉求,塑造文化形象,丰富文化内涵,积淀和谐精神,为构建和谐校园、提高育人质量而精心打造文化平台。
补充资料:产品形象


产品形象
product image

  产品形象(produet image)即产品的魅力,指产品对公众的吸引力。它的心理机制是产品的个性与公众的思想感情的密切联系。通常,产品的魅力主要取决下列因素:一是方‘便,如便于携带、存放等;二是适应性强,即用途广泛;三是质量高;四是合乎顾客的地位或身份;五是可靠性:六是满足顾客的审美需要。许多名牌产品,一般都具有上述特点,能使顾客或公众获得多重满足。 (张燕逸撰张交审)
  
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