China is abundant in marine tourism resources, and a preliminary success in the development of marine tourism market has been achieved.

Japanese overseas tourism market:trend and demand;

Qingdao has become the only company city of Beijing to hold the Olympic Games 2008, which will be a great opportunity for developing the marine tourism in Qingdao, so the proper countermeasures shall be taken to seize the rare opportunity to expedite the marine tourism development in Qingdao.

The marine tourism in Qingdao has now entered a new development stage, so effective measures for promoting the development of marine tourism in Qingdao shall be taken to propel the Qingdao s economy forward.

In this paper, the foundamental conception, characteristics, categories and developing principles of ocean tourism are studied.

This paper analyzed the necessity of clarifying property rights of China s ocean tourism resources assets,defined the term property right,and clarified the relationship between the state and operators.

The opening-to-traffic of the cross-ocean bridge will bring Zhoushan into a brand-new peninsula time, which will certainly usher the unprecedented big development, promotion and test to Zhoushan’s ocean tourism.

Based on Potter s Diamond model,this article analyzed the competitive condition of Zhoushan oceanic tourism which induded prodution elements,requirement condition,enterprise s strategy and competition,the correlated and supporting industry.

In this article,the up-to-date situation of space distribution of Zhejiang oceanic tourism resources and resort system are analyzed.

The thesis clarifies the idea of oceanic tourism and oceanic tourism products,it further presents their background and significance of research.

Based on the concept of sustainable development,the authors put forward six exploring principles of marine travel.