Analysing the advantages and disadvantages of Chinese B2C,the paper brings forward an available B2C mode for China:a net-shop logistics system by means of connection of E-business and Chinese traditional business.

This paper analyzes on the competitive environment of the personal network store,expounds the components and representations of the competitive power of the personal network store,and puts forward some measures for lifting the competitive power of the personal network store from aspects of the flatform,quality,credit and brand.

Consideration on the Opening of Beijing 2008 Olympic Store;

Study on the Moderating Effect of Switching Costs between Satisfaction and E-store Loyalty;