By analizing the current situation of broadband services and broadband services ARPU of residential customers, the article discusses how to develop broadband services with higher access bandwidth in order to increase the value of broadband services.

This paper analyzes the classes of broadband services and the requirement of subscriber and challenges of carriers, it is considered that the direction constructing broadband metropoliton area network is broadband IP MA

With the rapid development of Internet in China, the proportion of broadband services to all telecom operators income continuously rises, the broadband market has become a major battlefield disputed by the operators.

It elaborates the two aspects such as broadband network technology and broadband services network.

Business Mode Analysis on Increasing the ARPU of SDCNC Broadband Services;

Broadband business has already been a domain in which the fixed network operators put a lot of manpower and investment to compete with one another.

As a key product, broadband business plays a decisive role in the process of transformation of Shandong Unicom.

The paper starts with a description of the Bass Model which is used in the study and goes on to investigate the dissemination of broad band business based on this model.

formally set up Broad Band Business, the user of Broad Band have developed from 1000 to 40000, the average rate of grow up is 69% per year.

formally set up Broad Band Business, the user of Broad Band have developed from 1000 to 40000, the average rate of grow up is 158% per year.