1) The rolling broadcast of A:D
广告轮播
2) Jingle
[英]['dʒɪŋɡl] [美]['dʒɪŋgḷ]
广播广告
1.
By combined the Jingle, Sonic Brand, Audio Identity, TV commercials and Radio Commercials together, this papers discussed the whole status of Audio Advertising which including all the formats that mentioned above.
本文立足于声音广告研究,将广播广告、电视广告中的声音元素、移动声音广告、网络声音广告、以及JINGLE、SONIC BRAND、AUDIO IDENTITY等概念统合起来研究,通过基于广告、声音两大层面的分类、界定,概念明确,并从时间序列上将声音广告的发展历程予以展现,分析影响声音广告发展中的诸多影响要素和环境。
3) advertising communication
广告传播
1.
Visual Culture s Influence on Advertising Communication;
视觉文化对广告传播的影响
2.
Research on the Problems and Countermeasures of Intercultural Advertising Communication;
跨文化广告传播中的问题与对策研究
3.
The traditional advertising communication model which mainly focuses on transmitting information can t meet the requirements of information economy any more.
以传播信息为主的传统广告传播模式已经不能适应信息经济时代的要求,新广告传播模式以创造能创造需求的讯息为主要特征,以吸引注意力和产生影响力来对广告所传播的信息进行质的提升。
4) advertisement detecting
广告监播
1.
Based on analysing the existing method and algorithm of image recognizing, according to the recognizing characteristic of TV advertisement and the needs of advertisement monitoring, we develope a advertisement detecting system which includes software and hardware.
本文在分析现有的视频图像特征抽取和图像识别方法的基础上,针对视频电视广告的识别特点和要求以及广告监测的需求,设计和实现了一整套的、包括软硬件在内的广告监播系统。
6) advertising
[英]['ædvətaɪzɪŋ] [美]['ædvɚ'taɪzɪŋ]
广告传播
1.
The Study of Ideology of Advertising Communication;
广告传播的意识形态分析
2.
the paper contends that advertising should meet the mental needs of the audience in order to touch them to the heart by way of being sincere,benevolent and beautiful.
广告传播要瞄准受众的心理需要,适应其心理需要过程,达到一种心理上的沟通。
3.
Through the analysis and introduction of three strategies in advertisement:“sensitive request”,“reasonable persuasion”and“nature demonstration”,this paper manages to arouse public attention to and thinking about advertising strategies.
广告传播作为大众传播的一种,它与社会的经济发展和广大人民的日常生活息息相关,它不仅对营销市场具有推动促进作用,而且对消费市场具有拉动引导作用。
补充资料：播播
1.水流声。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条