Based on these requirements, the article puts forward several measures to implement the humanized design in the walking system of the urban roads, pushes on the social civilizing process and enhances the city grade.

Analysis on construction of city brand system and its positioning;

The discussion on the conceptual framework of city brand from the perspective of customer;

The diflerence and similarity and interaction between enterprise brand and city brand;

Creating the urban brand by using the marketing model of 4V;

Building Urban Brand: A Perspective of Public Relations;

The localization of urban brand is closely associated with urban planning.

Under the harmonious background,the development of the city is not merely economic growth,the more important things are the humane development and the progress in social moral level,so the whole promotion of urban quality becomes an essential problem.