Joint decision making model for optimal uniform advertisement and order policy;

Joint determination of optimal advertisement investment and order policy for perishable products

One of key problems of supply chain management is that how the retailer to make an optimal order according to the manufacturer s ordering condition? In this paper, the optimal retailer s order policy for perishable products with demand information updating is studied.

Through this model, the total cost functions under independent ordering policy,unanimous ordering policy and joint ordering policy are obtained respectively.

By analysing the propertiers of the total cost functions under three different ordering policies,it proposes an approximate optimal ordering policy of multi-product.

This paper analyzes the bilateral optimal ordering strategy of manufacturer s raw materials in the international supply chain of the single-manufacturer and two suppliers.

For a variety of products or customers ordering strategy in supply chain,three models of the ordering strategy including single ordering strategy,joint ordering strategy,carry ordering strategy are established,and so do three total costs functions of the ordering strategy.