1) image positioning
![点击朗读](/dictall/images/read.gif)
形象定位
1.
The image positioning is initiated by using the existed resource advantage and local brand advantage of Qianjiadong National Forest Park.
利用湖南千家峒国家森林公园已有资源优势、当地品牌优势,进行形象定位,针对当地及周边地区、长株潭地区、两广地区开展市场营销组合进行探讨。
2.
The tourism image positioning is important component of rural tourism area.
![点击朗读](/dictall/images/read.gif)
旅游地进行形象定位,是旅游区策划的重要组成部分。
3.
The author analyzed the importance of tourism image positioning planning of karst destination,discussed the positioning of tourism image as a model of tourism image and the methods of the tourism image positioning for karst destination,and took Xingwen as an example to make a practical analysis of tourism image positioning planning of karst destination.
文章分析了喀斯特旅游地形象定位策划的重要性,对喀斯特旅游地形象定位策划进行了一种模式探讨———旅游形象定位模式。
2) Image orientation
![点击朗读](/dictall/images/read.gif)
形象定位
1.
The image orientation of museums in a tourist city decides that they are windows of the city s culture, which has a special and unreplacable function in tourism by bringing the advantages of cultural resources into play.
博物馆定位于这一形象 ,可充分发挥其文化资源优势 ,在旅游业中具有不可替代的特殊作用 ;确立不以赢利为目的的形象定位 ,能在公众中扩大观众市场 ,给旅游业注入活力 ,带来效益。
3) positioning
[英][pə'zɪʃn] [美][pə'zɪʃən]
![点击朗读](/dictall/images/read.gif)
形象定位
1.
On the Positioning and Improvement of Tourism Image of Ancient Town——Based on the Case of Luocheng Ancient Town in Sichuan;
论古镇旅游形象定位及其提升——以四川罗城古镇旅游目的地为例
2.
This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.
阐述了旅游地形象概念,分析了旅游地形象形成过程,从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。
5) object position of graphs
![点击朗读](/dictall/images/read.gif)
图形对象定位
补充资料:产品形象
产品形象
product image
产品形象(produet image)即产品的魅力,指产品对公众的吸引力。它的心理机制是产品的个性与公众的思想感情的密切联系。通常,产品的魅力主要取决下列因素:一是方‘便,如便于携带、存放等;二是适应性强,即用途广泛;三是质量高;四是合乎顾客的地位或身份;五是可靠性:六是满足顾客的审美需要。许多名牌产品,一般都具有上述特点,能使顾客或公众获得多重满足。 (张燕逸撰张交审)
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条