On the base of introducing the beginning of this research and analyzing the probability of realizing art community,the first chapter explains relevant concepts such as "life style" and color creation and clarifies the significance of color creation to art community.

Then it points out the misunderstanding of the color marketing.

As fashion marketing is concerned, color marketing is a method of marketing with low cost and high efficiency.

This paper proposes that the color naming and its implicit color culture in color marketing would be a kind of representative of culture indirectly and suggests that the difference in color cultures determines different cultural orientation of the color namings.

It s necessary to have central understanding and examination of color,to revalue the position of marketing color,to enhance the color consumption and form complete color conception.

In this paper,through study of the color effect rules,the conception of color moulding for bridges is put forward,some of the characters of the color moulding and several factors affecting the colors of the bridges are analyzed,and eventually three ways of the color moulding and their pr.