Considering the characteristics of power system, association rules method is applied to the electric marketing analysis.

Therefore, electric marketing analysis, which decides whether the power companies can survive under the condition of the drastic market competition and get development, becomes the groundwork of the power companies.

So far, most methods for electric marketing analysis arefocus on data management and collecting or simple statistics.

This paper expounds the basic idea and the characteristic of power market and power marketing, the basic intension and characteristic of customer relationship management and its important effect to the power enterprise on the base of the common principle of power marketing and customer relationship management theory.

This paper analyzes and studies the main factors which affected the target market of power supply enterprise’s power marketing, and confirms the index system of the target market evaluation on the base of expatiating the main content and the basic theory of the power market, the power targ.

As electricity industry is undertaking in-depth reforms, our electro-market hasbecome the purchase market by the guiding of marketing demand and the objecting ofsatisfying customer demand, so electric power marketing has become an attractingproject.

Part II is the Introduction and Analysis of Electric Power Marketing Theory, which introduces and analyzes the current research results on the electricity market and electric power marketing; Part III is the Demand Analysis for Electric Power Using Application Service; Part IV is the Design and Application of "One-stop" Service Model; Part V is the Researc.

On the basis of electric power marketing basic theory and actual instance of inner Mongolia electric power corporation, The thesis brings forward integer marketing blue print focus on customer satisfaction, by the basis of.