The article exerts the theory and method of sociology to analyze the phenomena of aerobics fashion,it pointes out the reasons,characteristics and effects of aerobics fashion.

According to the basic judgment,the author considers that in the consumption society,literature will subsist in the perverse way,and he tries to investigate from three aspects as literary commercialization,literary fashion and literary inundation.

When people praise the classic designs,the fashionable variation launched in digital products field also have more attention.

It was put forward that cellphone design should grasp people s psy- chology of following vogue culture.

This thesis analyzes the influence in architectural aesthetics from the aspect of vogue culture development,and considers that modern vogue culture and architectural art culture should develop in harmony.

It was put forward that cellphone design should grasp people~ psy- chology of following vogue culture.

Foreign fashionable culture exerts an impact on the mainstream culture,as well as on the value choice and life attitude of today s college students.

The error of value guide to college students fashion culture and its reconstruction;

In relation to the industry of fashion culture in Europe and America,the fashion group of China is putting up some kind of whole "post-colonial" consumer identity.

Based on the analysis of actual performance and the dual influence of fashion culture on campus, the paper discusses ways to guide the fashion culture on campus so that it can play a greater role in improving the overall capabilities of university students.

Flowing and ebbing tide:explanation of fad culture;

The anti-traditional feature of fad culture is easy to be accepted by college students.