The article discusses to develops individual gold service in ciew of present Our Country Commercial bank the present situation, the analysis owes the developed area commercial bank to set up individual gold service the importance and necessity, proposed owes the developed area commercial bank to set up individual gold service and gradually the thorough development concrete strategy.

The Research on the Marketing Strategy of Personal Financial Business in Xianyang Commercial Bank;

The electronic bank develops quickly in our country,and plays an important role in personal financial business.

Because of circulating mechanism being not sound and lacking of the high character talented persons,our country personal financial business innovation and conformity exist many problems,so our country should strengthen the personal financial product innovation and conformity.

Research on the Marketing Stratege of Individual Financial Business in Bank of China, Hubei Branch;

The continued development of our economy, the constant increase in people s awareness of finance, and the fierce competition from foreign- owned banks urgently require our banks to develop individual financial business.

CRM for individual finance business, experience from the developmentstrategy of U.S.practice;

A Study on the Development of Personal Banking Business of China s Commercial Banks;

The market of personal financial services in the Western developed countries has already been at the saturated condition, but it is still in its beginning stage in China.