It has noticeable marketing function and advertising effect in sales and it s an important method in the expanding of commodity marketing for enterprise.

This paper assesses the marketing functions o.

In the process of advertising development,the outlook on marketing function of advertising has gone through three stages from informing,persuading to luring to adapt to the progress of society and economy.

On the Analysis of Government Marketing Ability in Urban Marketing;

Based on the analysis of the reasons for the state-owned enterprise s lack of marketing ability, this paper discusses how to develop the state-owned enterprise s lack of marketing ability and suggest a marketing innovation system for the state-owned enterprise.

The forestry enterprise s marketing ability is effected by the marketing environment .

Study of relationship between market knowledge competence,marketing capability and organizational performance;

Using the data from Anhui,This paper takes the lead in exlporing the dimensions of marketing capability of Chinese manufacturing enterprises,and gets the five basic dimesions of markering capab.

This paper based on the perspective of Resource-based View and Dynamic Capabilities Theory,proposes that marketing capability is company s dynamic resource representing core competence character,and it is company s important source of persistent competitive advantage.

A comparison research of marketing competence between China- funded and foreign- funded enterprises in Shanghai;

In short, marketing competence determines the future of MWEs in 21~(st) century.