This paper establishes an evaluation system of PR crisis management capacity,establishes a model using AHP,analyzes and evaluates the ability,holds that certain factors or capacity in the system played an important role.

SanLu Event:Asked the Occupational Bottom Line of Crisis Public Relations;

Part 3 is the mechanism analysis of enterprise reputation crisis,Part 4 focuses on the long term strategy to deal with the crisis while Part 5 and Part 6 focuses on the short term strategy where early warning and crisis public relations are selected as two of the most important aspects.

A Study of Countermeasures to Cope with Public Relations in Crisis;

An analysis of public relations crisis of enterprises;

This paper introduced the public relations crisis,and elaborated the origins of enterprise public relations from the enterprises own and periphery,it puts forward some proposals for the effective prevention of the enterprise public relations crisis.

It has been called the "disastrous" public relations crisis incident,which reflects many public relations crisis management(PRCM)issues of the enterprise.