The Application of the Theory of Conversational Implicature in Advertisement;

Research into the conversational implicature in Pride and Prejudice from the perspective of pragmatics;

“Cooperative principle” and “conversational implicature”;

Relevance theory and the translation on conversational implication in novels;

Grice s cooperative principle and conversational implication theory and illustrates the role of cooperative principle in the inference of conversational implication theory in Chinese and Eglish.

In Grice\'s viewpoint,it is necessary to observe the CP in order to achieve the communicative purpose in daily communication;but the communicative participants,in reality,often violate these principles deliberately to realize the special conversational implication.

Presupposition as well as Perceptional Selection and Inference coming within the field of thinking to a supplementary paraphrasing of the commonly supposed cognitive course of conversational implicature on the basis of cognitive linguistics.

Grices conversational implicature theory and Austin and Searles speech act theories contribute to the pragmatic explanation of language understanding.