This paper analyzes on the golden mean in the market subdivision,on the golden mean in the marketing environment especially in the political environment,on the golden mean between the traditional marketing and the network marketing,and on the golden mean in the integration of numerous marketing strategies,and points out that the harmonious equilibrium is a magic.

 Confucius regarded the golden mean as a moral requirement and protested against going to extremes by advocating “walking in the middle of the road”.

The doctrine of the mean thought to now constructed the socialism harmonio.

Probing Zhou Yi from the differing perspectives of the Yao Wei,Gua Xiang, and the Qian Jie Gua,we can know that Zhou Yi contains an abundance of Doctrine of the Mean thought,so it is the fountainhead of Doctrine of the Mean thinking.

In fact, the doctrine of the Mean embodies rich wisdom of dialectics, such as the harmony of differences , holding on the golden mean and justice, selecting the mean and getting rid of the extremes, maintaining the position of the golden mean according to the conditions.

Insuch major fields of financial management as financial managment target,financial analysis ratio,assetand fund-raising,and long-term investment analysis,the doctrine of the mean is called for in day-today problem solving and decision-making.