The analysis on the demand of 500 over - 60 - year - old people in different economic and living levels for the clothing and its price shows that the clothing market for the aged in our country is still to be developed and there is a large potential consuming space for development.

However,in our survey,it is found out that old people's clothes cannot meet their demands,and the market is very bleak,filled with consumers' complaint and sellers' helplessness.

In view of the existing problems, the developing potentiality of old and middle-aged people clothing market is analyzed from Chinese population developing trend and the economic condition of old and middle-aged people in China, the garment consuming character of old and middle-aged people is researched from the influencing factors of consuming psychology.

Research of clothing market for the 13-15 years old adolescents in Hebei province;

Analysis and application on the trend of consumptive and aesthetic psychology in clothing market;

Analysis based on the three factors such as population,purchasing power and the desire for purchase,the old-aged people clothing market is gestating a wide potential opportunity.

By analyzing the current predicaments faced by fashion enterprises in our country, we pointed out two critical problems encountered by them in their development of the fashion brand, that is, the lack of an overall understanding of the orientation of the fashion market and the low competitive ability of the brand itself.