The formation and development of individual values results from the joint effort of social mechanism and mental mechanism.

Individual values are stable concept, psychological and behavioral patterns which formed in the historical interaction process of the given main body creates the value of the object and enjoys the value of the object.

The values of the ecological man are different from the ecological values.

The similarities and differences what Marx and Rolleston has discussed about the ecological values were found expression in three aspects of the subject: the ecological ethics,the proper perspective ecologic and nature values.

In addition, it dissects the connotation of the sustainable development of the architecture with the ecological values.

As a constituent of a new world view, ecological values has overcome the tendency of mechanistic theory of the natural view of industrial era, led people from the ways of analytic philosophical thought to the ways of integral thought, from the ways of utilitarianism tho.

The views on the ecological value of ecological Marxism mainly include the defense and reinterpretation of anthropocentrism,the discussion on the reasonability of technology,the critique on the consumerism values.

This paper introduces the methodology of regional conjugated ecological planning based on the ecological value.

As a new value,ecological value transcends human centerism,advocates harmonious coexistence between human and nature and reflects the inherent demand of harmonious culture.