On trademark and its translation for spreading cultural functions;

On Translation of Trademarks in Commodity Packaging;

Study on Nationalization of Chinese Trade Marks;

Methods and principles of trade mark translation in cultural differences;

Improve and Perfect the Mechanism of Settling Dispute between Domain Name and Trade Mark;

Study on Brand Recognition of Link-plate;

The studies of the the brand using and protecting——Take Xinjiang s enterprise for example;

The influence of different cultural customs on translating Chinese trademarks into English;

Essential differentiation between food geographical indications and trademarks;

In order to cater to the consumers reguirement and to seek more profits,many commercial companies carried out the reverse imitation of trademarks.

Domain name,the enterprises net brand name and intangible assets,has its obvious commercial value increasingly with the development of electricity business.

This paper first argues that derogatory terms can be used as brand names and then goes on to prove it through the multi-meanings of a word, the context and association.

On the basis of the functional equivalence theory, the translated brand names should attempt to achieve an ideal unity in terms of sound, meaning and cultural charm, and the readers of the translated brand names should be able to comprehend the translated brand name to the point that the original readers of the brand names must have understood and appreciated the original brand name.

This paper expounds the generation and development of the trade-mark in China,and introduces some document literatures related to the trade-mark and collected by Nanjing Library.