1) cooperative promotion
合作促销
1.
A game theory approach is used to discuss the cooperative promotion programs between the manufacturer and retailer in a toy trade-supply chain.
在分析了玩具业不同于其他行业的需求特性的基础上,针对供应链中供应商和销售商之间的合作促销问题,使用博弈论的方法主要就最优的定价和订购量进行研究。
2.
A game theory approach is used to discuss the cooperative promotion programs between the manufacturer and retailer in a supply chain.
本文针对供应链中厂商和销售商之间的合作促销问题,使用博弈论的方法主要就最优的合作促销费用投入和定价进行了研究。
3) promotion mix
促销组合
1.
Based on the destination s theory research and analytic demonstration, this article abstracts six keystone of promotion strategy, and induces promotion mix according to tourism promotion of Jiangsu province.
本文在理论研究和实证分析的基础上,提炼出旅游目的地的六项促销战略要旨,并以江苏省旅游促销为例,归纳出旅游目的地的促销组合策略。
2.
To solve the above problems,an optimization model for promotion mix strategy based on RFM analysis is presented in this paper,multiple promotion campaign candidates are evaluated as a whole to select optimal promotion campaigns mix and target customers.
针对上述问题本文提出了基于RFM分析的促销组合策略优化模型 ,该模型综合考虑计划期内的多个待选促销方案 ,在满足相应约束的前提下 ,合理的进行促销活动和促销目标群体的选择 ,以保证促销组合的整体响应率和预期收益的最大
4) joint promotion
联合促销
1.
Discussion on the appliance of joint promotion in tourism industry;
论联合促销在旅游营销中的应用
5) Synthesis Promote
综合促销
6) sales promotion combination decision making
促销组合决策
1.
One kind of sales promotion combination decision making of enterprises was analyzed, and a corresponding mathematical model was also built.
并结合一个实际问题 ,建立了一个辅助企业促销组合决策的Are na模拟系统 ,说明了其模型文件和结构功能 ,给出了运行结果 。
补充资料：促销
促销
promotion selling
促销(promotion selling)企业通过各种渠道向消费者大众提供特定商品或劳务的信息，以激发其购买愿望或动机，使之发生购买行为。促销活动可以有三种形式:人员推销、广告和公共关系。 (马卡呜撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条