This article explores the cultural background and connotation of the generation of the simplicity design.

Taking the design of a city s Children s Recreation Center-Xin Hua Book Store building as an example,this paper presents the conception of the case as "hearmony with the surrounding buildings,simplicity of the archetecture,environment-friendliness as for the building greening,ventilation,daylighting etc.

This article argues that we should fully understand the importance of simplicity in modern life and practice(simplicity) in daily life so as to make a better and more harmonious society.

Taking the conceptive planning of Tong ji Industrial Park in Zhili , Huzhou City as an example , along with the personal experience in this design , the paper analyses the problems of urban design , planning design and envoimental landscape, expounds the design conception of morden urban space, and presents new design ideas of " efficient ,simple, recognizable" .

We designer must orientate products in more simple and direct ways,so can we annotate products’ simple,true and inornate attribute much better,and help us to excitated infinite design headspring.

On the subject of the data to establish a "human, social, natural," the common development of ecological harmony as the central concept as the guiding research thinking, and to summarize the simple packaging of eco-ethical values in specific performance.

This article discussed the reformation of tradition and pursued the design principle of conciseness and order,to avoid too much mixed image.

Conciseness usually implies cold heartedness andinhumanization.

Approaching conciseness design of classical furniture;

The concise aesthetics for the modern interior design;

Their language form is very striking: concise and appealing,with high aesthetic quality.

Constructing the Concision——Symbolic Analysis of Liang Zhitian s Design;

Because most of the present concision style put too much emphasis on form and neglects nature and requirements of life,the concision style is gradually becoming a synonym of dullness and is not cosy enough.

The employment of abbreviations in news headlines is more common and extensive,leading to more concision and economy,thus can save a lot of time and space;whereas,there still left some room for improvement,resulting in aphenomenon of coexistence of both gains and losses.

The paper expounds the language phenomena of English reduction, including the analysis of reduction pattern as to the different aspects of word structure, sentence structure, and figures of speech.